Steve Jobs on the importance of time, focus, and passion for what you do


For many, the name Steve Jobs is synonymous with inspiration, & innovation.

He was no doubt a game changer.

Throughout the years, he’s not only changed our lives with innovative products, but also with memorable words.

Here is a short collection too good to miss:

Steve Jobs best advice for Entrepreneurs:

“People say you have to have a lot of passion for what you’re doing and it’s totally true. And the reason is because it’s so hard that if you don’t, any rational person would give up. It’s really hard. And you have to do it over a sustained period of time. So if you don’t love it, if you’re not having fun doing it, you don’t really love it, you’re going to give up. And that’s what happens to most people, actually. If you really look at the ones that ended up being “successful” in the eyes of the society and the ones that didn’t, oftentimes it’s the ones [who] were successful loved what they did, so they could persevere when it got really tough. And the ones that didn’t love it quit because they’re sane, right? Who would want to put up with this stuff if you don’t love it? So it’s a lot of hard work and it’s a lot of worrying constantly and if you don’t love it, you’re going to fail.”

—D5 Conference: All Things Digital, May 30, 2007


“My job is not to be easy on people. My job is to make them better.”

—, February 2008


“We’re not going to be the first to this party, but we’re going to be the best.”

—Apple event for iPhone OS 4.0, April 8, 2010


“Let’s go invent tomorrow rather than worrying about what happened yesterday.”

—D5 Conference: All Things Digital, May 30, 2007

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown our your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

—Commencement address, Stanford University, June 12, 2005


“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.”

—Apple Worldwide Developers Conference, May 13–16, 1997


Steve Jobs Biography

If you haven’t had a chance to read this biography on Steve Jobs by Walter Isaacson yet – I highly recommend you check it out. It is an extremely entertaining and motivating read.

1 Comment

  • I really enjoyed this book- It’s so interesting and a good portrayal of the Man. I give it 5 stars. I bought it for Christmas gifts last year and everyone loved it. A great addition to your library- order it from this site by clicking the amazon button.

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