Dove’s Real Beauty Video – Others See You Better Than You See Yourself [video]

Dove’s Real Beauty Campaign Commercial

A Campaign For Real Beauty: You Are Your Own Worst Critic

Dove recruited seven women of different ages and backgrounds and had FBI-trained forensic artist Gil Zamora create composite sketches of them based on descriptions of their own facial features.

“We really weren’t sure what was going on,” Kela Cabrales, a 40-year-old technology teacher and digital artist who appears in the video, told HuffPost Women. “They asked me to describe myself and use neutral terms and ‘just the facts’ sort of descriptions.”

Others See You Better Than You See Yourself

Dove Real Beauty Sketch

Earlier in the day, the women had been asked to spend time with strangers, though neither party was told why. These strangers were later brought one by one into a room with Zamora and asked to describe the women who had been sketched earlier. The two resulting drawings of each woman were then hung side-by-side — and the contrast is pretty stark. The tagline of the campaign is: “You are more beautiful than you think.”

The Pitfalls Of Shame

“I probably beat myself up way more than I should,” Cabrales acknowledged to HuffPost Women. “I see my 8-year-old daughter, and she’s so happy and confident, and naturally exudes this beauty. And when I see her I feel like, ‘Oh god, what pitfalls did I fall into, and how can I keep that from happening to her?’ I don’t know what they are — I wish I did. I really want to protect her.”

The Root of The Problem

It’s nice to see the media producing content that highlights the beauty of women just as they are. Especially since I believe the media is mostly to blame for the poor self-image held by so many today. Emma Gray of the Huffington Post says,

“The message in this campaign is a refreshing departure from the many female-targeted ads that try to shame women into buying things.”

I agree. It is refreshing for a change and makes you think about the way you view yourself.

How about you?

Can you relate to the women in the sketches?

How would you describe yourself?

Are you your own worst critic?

Feel free to leave a comment below and share this post with those you care about


*Sources: Huffington Post

1 Comment

  • I hate this video, actually.

    It’s acutely hypocritial. Dove is owned by Unilever, home of Axe and the most misogynistic commercials on TV (yep, even worse than beer commercials if you can believe THAT.)

    Second, listen to the words. “a nice THIN chin”, etc. The “sketches” just reinforce that notion that how other people perceive your beauty is a very important thing. The whole thing is that strangers are judging people on their looks! “Nice blue eyes”, “nice, thin chin”. The one picture is “fatter and sadder” but the strangers description- “friendly”.

    And then the REAL message. “I should be thankful for my natural beauty. It couldn’t be more critical to my happiness.”

    Really? That’s the “real beauty campaign” message- your outer beauty (what strangers see when they meet you) couldn’t be “more critical to your happiness”?

    I am thoroughly disgusted that this is being lauded as a fantastic video that women must watch so they, too, can appreciate their “real beauty”.

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