50 Genius Success Quotes From 6 Best-Selling Seth Godin Books

Seth Godin Quotes

Seth Godin Quotes

Seth Godin really needs no introduction, but just in case you are not familiar with him yet:

SETH GODIN is a bestselling author, entrepreneur and agent of change.
Godin is author of twelve books that have been bestsellers around the world and changed the way people think about marketing, change and work. They’ve been translated into 34 languages so far.

He holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.

Here are 50 of the most popular Seth Godin quotes from 6 of his best-selling books. Enjoy



Poke The Box

“Try is the opposite of hiding.”

“Your turn Imagine that the world had no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn’t do. If you lived in that world, what would you do? Go. Do that.”

“The job isn’t to catch up to the status quo; the job is to invent the status quo.”

“Is it any wonder we teach this mindset? Factories and managers don’t want spunk, or even innovation. They generally seek compliance. We rely on the disobedient few for innovation, but today, innovation is our only option.”

“And it’s this between-the-frame action that makes poking the box so powerful. Action is easy once you have a plan. Formulating a plan, however, is a rare and valuable skill.”

“The challenge, it turns out, isn’t in perfecting your ability to know when to start and when to stand by. The challenge is getting into the habit of starting.”

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“If you accept that human beings are difficult to change, and embrace (rather than curse) the uniqueness that everyone brings to the table, you’ll navigate the world with more bliss and effectiveness. And make better decisions, too.”

“Here is one way to think about the list of what makes you indispensable: 1. Providing a unique interface between members of the organization 2. Delivering unique creativity 3. Managing a situation or organization of great complexity 4. Leading customers 5. Inspiring staff 6. Providing deep domain knowledge 7. Possessing a unique talent”

“Most psychologists agree that there are five traits that are essential in how people look at us: Openness, Conscientiousness, Extra-version, Agreeableness, and Emotional Stability.”

“Little thoughts are ephemeral. They come, and inevitably, they go. We don’t remember them an hour later, never mind a week or a month later.”

“One part of your brain worries about survival and anger and lust. The rest of it creates civilization.”

“If you are fortunate enough to find an artist, you should work hard to pay him as much as you can afford, because if you don’t, someone else will.”

“The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.”

“Then the factory fell apart. And what’s left for us to work with? Art.”

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Purple Cow, New Edition: Transform Your Business by Being Remarkable

“Instead of trying to use your technology and expertise to make a better product for your users’ standard behavior, experiment with inviting the users to change their behavior to make the product work dramatically better.”

“Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.”

“This is marketing done right. Marketing where the marketer changes the product, not the ads.”

“Don’t try to make a product for everybody, because that is a product for nobody.”

“I don’t think there’s a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what’s missing isn’t the ideas. It’s the will to execute them.”

“Imagine how cool Pop Tarts would be if the brand manager was the sort of person who ate them for dinner.”

“Differentiate to succeed”

“The old rules don’t work so well any more. Marketing is dead. Long live marketing.”

“Stop advertising and start innovating.”

“Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.”

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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most.”

“The challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you’ve already invested. Quit in the Dip often enough and you’ll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you can’t make it through the Dip, don’t start. If you can embrace that simple rule, you’ll be a lot choosier about which journeys you start.”

“Quitting Is Not the Same as Failing.”

“Faced with an infinite number of choices, many people pick the market leader.”

“And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.”

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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

“The biggest secret of the Internet is that it is inherently a direct marketing medium. In fact, the Internet is the greatest direct marketing medium of all time.”

“Marketing in an interactive world is a collaborative activity—with the marketer helping the consumer to buy and the consumer helping the marketer to sell.”

“Not only can this strategy shield a business from being commoditized, it can also provide a valuable service to consumers.”

“Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.”

“Engaging a consumer in a dialogue is something that business owners used to do in the old days—before assembly-line production, mass distribution, and mass media advertising. In the old days selling was a kinder, gentler process, and it was based on the willing participation of the consumer. It was only the arrival of the mass production economy that changed all this. The modern economy was defined in terms of assembly-line production of standardized products, mass distribution of these products to consumers in a wide geographic area, and mass media vehicles to carry standardized advertising messages. Under these conditions it became irresistibly cost-efficient to broadcast the same message to every consumer, rather than bearing the cost of engaging any single consumer in a separate, individual dialogue. Today, however, because of interactive technology, it has become cost-efficient once again to conduct individual dialogues, even with millions of consumers—one customer at a time. Interactive technology means that marketers can inexpensively engage consumers in one-to-one relationships fueled by two-way “conversations”—conversations played out with mouse clicks on a computer, or touch-tone buttons pushed to signal an interactive voice response unit, or surveys completed at a kiosk.”

“Interruption Marketing is doomed as a mass marketing tool. The cost to the consumer is just too high. The alternative is Permission Marketing, which offers the consumer an opportunity to volunteer to be marketed to.”

“Powerful advertising is anticipated, personal, and relevant.”

“The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.”

“Today, most marketers don’t notice, track, or interact with people until they are customers.”

“As new forms of media develop and clutter becomes ever more intense, it’s the asset of permission that will generate profits for marketers.”

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 All Marketers are Liars

“Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.”

“People don’t want to change their worldview. They like it, they embrace it and they want it to be reinforced.”

“Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”

“Your opportunity lies in finding a neglected worldview, framing your story in a way that this audience will focus on and going from there.”

“It’s not enough to find a niche that shares a worldview. That niche has to be ready and able to influence a large group of their friends.”

“We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.”

“Frames are the words and images and interactions that reinforce a bias someone is already feeling.”

“The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is doing just a bit better.”

“People clump together into common worldviews, and your job is to find a previously undiscovered clump and frame a story for those people.”

“Either you’re going to tell stories that spread, or you will become irrelevant.”

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  • Aw, this was an incredibly good post. Spending some time and actual effort to generate a great article… but what can I say… I put
    things off a lot and don’t seem to get nearly anything done.

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